![]() YouTube’s algorithm - and viewers - pay the most attention to this part of the description, so don’t wait until the end to say what your video or channel is about. Your primary keywords should appear at least once in the first three sentences of your description (or above the fold, a.k.a. ![]() Repeat each keyword two to three times in the description to make them stand out to YouTube’s algorithm.īut avoid repeating the keywords too often, or you risk being penalized for keyword stuffing. For videos, the main keyword should also appear in the title. Once you’ve identified your keywords, it pays to know how to include them in your descriptions’ text.Īim to use two or three related keywords in each channel and video description. If you notice YouTube videos at the top of the search results page, you’re on the right track! To see how much potential a specific keyword has to show up in Google search results, simply… Google it. More and more people find YouTube videos through Google searches rather than through YouTube itself.Ĭombine keywords based on YouTube and Google search trends to maximize your video’s discoverability. You can also use the tool to decide which keywords have a higher search volume. Google Trends, for example, will help you understand if a keyword you’re considering is trending. Not sure what keywords to use? Tools like Google Ads’ Keyword Planner and Google Trends can help you get started. The more specific the keywords are, the better.įor example, for a video about writing descriptions for YouTube videos, internet video text will be a less useful keyword than YouTube video descriptions. The keywords in your descriptions will help YouTube’s algorithm understand, categorize, and surface your content. Your choice of keywords is important for both YouTube channel and video descriptions. ![]() It can also include links and any additional information relevant to your video.ġ7 tips for writing YouTube descriptions 1. ![]() It helps viewers find your video content and convinces them to watch it. It helps viewers understand what to expect from your brand and can be used to explain why they should subscribe to your channel. There are two types of descriptions that every marketer needs to know: Easily craft engaging descriptions, and start growing your YouTube channel today. Thank you.Īmazon.Bonus: Download a free pack of 3 fully customizable YouTube video description templates. If you prefer to order something from the Store, then that will help support The Magic Word, too. Just Click Her e for more information on how you can help.īy donating to The Magic Word, you will become a "Friend of The Magic Word" and receive a certificate (suitable for framing) indicating your membership plus your name will join your other friends and be posted on our "Wall of Fame". You can become a sustaining member by pledging a monthly donation of any amount through "Patreon". Just click on the "Donate " button at the top of this page to make a one time donation through PayPal. If you enjoy the podcasts and other material on The Magic Word, then your financial support will be greatly appreciated and help offset the monthly hosting service fee as well as the hardware and software to produce this podcast. This is provided to you out of love and respect for our art of magic. This podcast is totally free for everyone to enjoy.
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